For more than forty-three years, Allure, Hawaii with Allure Swimwear and Pineapple Princess Lingerie stores has been the recognized leader for great collections of swimwear, and lingerie. The collections are on trend; and serve a broad demographic of ages and sizes, styles, tastes, budgets and attitudes. With active swim and surf styles, contemporary, designer and high-fashion swim from both the category leaders and hard to find lines; and exquisite lingerie from the world's leading lingerie houses, Allure, Hawaii's presentations is always unmatched in Hawaii, or anywhere. The uniqueness, quality, diversity and scope of the selection were noted in fashion magazines and visitor publications, and especially by decades of loyal customers.

The Allure Swimwear and Pineapple Princess Lingerie stores enjoyed a loyal following of customers from around the world, but has a particularly strong connection over the years with our friends from Japan.

Allure, Hawaii closed our final physical store at the wonderful Royal Hawaiian Center after forty-three years on August 31, 2023. The changing circumstances in the post-pandemic environment and our desire to continue to serve our Japanese friends caused us to change our "store" to an online E-Commerce store with the best of swim, lingerie and mens' underwear in a carefully curated collection. It became harder for you to come to us, so we wanted to come to you. Please visit us here. Manager Teri is still here and anxious to great you with the same Aloha and helpfulness.

You can find more ABOUT ALLURE, HAWAII at our informational website at: